Creating senseless, grind titles as an attempt to keep the population until GW2. Since they are the only thing you can do after you explored all aspects of GW and you aren't willing to just let go of the game, you'll keep grinding and grinding and feel like going to work every time you turn on GW. Add this on to the hopelessness you sense whenever GW2 information comes it make it more and more akin to the bad aspects of WOW and the great balances Arenanet throws at your way, it is enough to shatter your confidence in life like SW Universe did.
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